My Work
Festival Art Souterrain
Festival Art Souterrain is a non-profit organization which aims to provide a wider accessibility to contemporary Art since 2009. With the will to demystify the artistic process and artworks, the organization implements long term initiatives to cultivate an understanding, and to create a bond between an artwork and it's audience. For the 2020 festival, I created 50 posters that represented Artist's work, as well as 20 underground maps in order for people to navigate.
Sofware: Illustrator, Indesign, Photoshop and Canva
Typography: Magma
Magma is a conceptual typography project in which I designed and developed an original typeface. The font draws inspiration from the contrasting forms and textures of two everyday objects: a hairbrush and a light bulb. These influences informed the structure and detailing of each letterform, resulting in a playful and dynamic visual style. To further support the theme, I selected a bold color palette of orange and blue—tones that evoke the intense heat and energy of molten lava, while also creating strong visual contrast. The name Magma reflects the font’s organic, rounded, and slightly “bubbly” shapes, reminiscent of the fluid movement and unpredictability of volcanic material. This project allowed me to explore the relationship between form and function in typography, as well as the creative potential of abstract inspiration in design.
Software: Illustrator and Glyphs
Material: Hairbrush, Lightbulb, and paper
WEBSITE DESIGN:
Drink Spiking Campaign
Art Stop Spike is an awareness campaign designed to educate and inform the public about the serious and often overlooked issue of drink spiking. As part of this initiative, I developed and designed a dedicated website that serves as a central platform for sharing information, resources, and creative responses to the topic. A key element of the campaign is its collaborative nature. Each month, artists from around the world are invited to contribute original artworks that interpret and respond to the theme of drink spiking. These diverse visual expressions not only help to raise awareness but also foster dialogue and community engagement through the power of art. The campaign combines digital design, social impact, and global artistic collaboration to bring visibility to a critical issue affecting people in social spaces worldwide.
Softwares: Figma and Wix Website
MANIFESTO: Arabic Typography
After reading Extra Bold and exploring the work of Studio Safar, a Beirut-based design and art direction agency, I was deeply inspired by their multidisciplinary approach—ranging from publications and visual identities to their innovative use of Arabic typography. As a Lebanese graphic designer, their work highlighted for me the limited availability of typefaces tailored to the Arabic language. This realization compelled me to write a manifesto, driven by a personal commitment to creating design work that authentically reflects my culture and native language.
WEBSITE DESIGN (2021)
For this project, I was commissioned by researcher
Dr. Jen Gobby and the SHIFT Center for Social Transformation to design wesbite mockups for their research initiative Transforming Montreal in Times of Crisis. The objective was to present findings in an engaging and accessible manner to effectively communicate the project's insights to a broader audience.
Softwares: Figma and Canva
WEBSITE DESIGN FREELANCE (2024)
I designed a responsive website for a local business with a strong emphasis on user experience and visual consistency. To ensure the site aligned with the client’s brand identity, I created custom layouts
and UI components tailored to their aesthetic and functional needs. Throughout the project, I conducted client consultations to gather requirements, present design mockups, and incorporate feedback into iterative revisions.
I also implemented SEO-friendly design principles and optimized visuals to enhance site performance.
After the launch, I provided post-project support, including delivering design assets and offering guidance to the client on managing content updates.
Softwares: Figma and Wix
Website: https://www.tedoncars.com/
3D DESIGN: AVE ARCHETEXTURE
How can we provide a space of comfort and well-being to the many species of birds that have made a home in the mountainside of
Mont-Royal by limiting the impact of noise and light pollution of the city? I have created a birdhouse that uses the sound absorption properties of soft materials such as lino and cork, combined with a series of foldings in order to create a sound barrier from the noises of urban areas located nearby forests and large green spaces such as Mont-Royal park or park LaFontaine.
Software: Indesign and Photoshop
Material: Lino, Cardboard, and Cork
DIGITAL ART DESIGN
These artworks represent a collection of both traditional paintings and digital prints that I have created during my personal time. I find great satisfaction in exploring various artistic techniques, including collage, to express my creativity. My practice often involves blending mediums and experimenting with textures, colors, and composition to produce visually engaging and thought-provoking pieces. Each work reflects my ongoing interest in the dialogue between digital and traditional forms of art-making.
Software: Illustrator, Indesign, and Photoshop
Material: Paint, newspaper, crayon and pencil